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What is Behavioral Economics and Why Should I Care about it?

If you are a business professional in the area of compensation, human resources, sales or marketing, then you need to know what behavioral economics is – and how it affects your ability to get results....

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How to Persuade People

Many executives are responsible, in one way or another, for persuading people either to see or do things in one particular way – their way. Whether you are an HR executive leading the organization...

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Why You Shouldn’t Use Cash to Motivate Your Sales Force

Most sales people, because of their commission or bonus plans, already have a cash incentive to earn more. The power is in their own hands. In theory they could earn an unlimited amount of cash if they...

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What Business Leaders Need to Know About the Say-Do Gap

In behavioral economics, we often talk about the say-do gap. Essentially, people tend to say one thing, but do another. Some examples: You say you are on a diet and need to lose ten pounds, but you eat...

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