What is Behavioral Economics and Why Should I Care about it?
If you are a business professional in the area of compensation, human resources, sales or marketing, then you need to know what behavioral economics is – and how it affects your ability to get results....
View ArticleHow to Persuade People
Many executives are responsible, in one way or another, for persuading people either to see or do things in one particular way – their way. Whether you are an HR executive leading the organization...
View ArticleWhy You Shouldn’t Use Cash to Motivate Your Sales Force
Most sales people, because of their commission or bonus plans, already have a cash incentive to earn more. The power is in their own hands. In theory they could earn an unlimited amount of cash if they...
View ArticleWhat Business Leaders Need to Know About the Say-Do Gap
In behavioral economics, we often talk about the say-do gap. Essentially, people tend to say one thing, but do another. Some examples: You say you are on a diet and need to lose ten pounds, but you eat...
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